Occupy Wall Street Occupies A Place Among Some Ad Industry Professionals

Writing on his blog Creative Direction, T.J. Bennett, an ACD at Kirshenbaum Bond Senecal & Partners, looks why some ad people empathize with the Occupy Wall Street movement:

Many of us gravitated to advertising because we felt we could make a difference. We didn’t want to blindly follow the corporate drones—we wanted to create something. Well, this is our chance. We’re on the inside. We see things many don’t get to see. And, if we’ve developed good relationships with our clients, we have earned a level of trust.

Let’s create something more than a print ad or TV commercial. Let’s leverage the trust we’ve earned and develop a new kind of communication that starts from within organizations and works its way out. Instead of simply trying to change customers’ minds, let’s change corporations’ cultures as well. If we can convince people to purchase differently, surely we can convince a business to think differently.

Will it be easy? Hardly. But that shouldn’t stop us from trying. Because if we don’t, the gap between the haves and have-nots will only grow wider. And pretty soon, there won’t be anybody left to advertise to anymore.

He hits on some very good points. We need a prosperous economy to help our clients. And we can use our creative abilities to make the world, and the world of business, a better place.

What are your thoughts about “Occupy Wall Street”? Is there a middle ground to be had where capitalism becomes more responsible? Can advertising help lead that movement? Would your clients be on board for that?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. For advertising to work, it needs to be something other than a diversion or a surface level untruth.

  2. Advertising should reflect or mirror the culture of a brand, not the other way around. It is not the duty of advertising to take on a battle of morality or greed. However, I believe the brands that are greedy or lack in morality are far fewer in number than those that are not. Unless you simply define every business out to make money as irresponsible, capitalist pigs, which would just be silly.

    • I get your point. And that’s why the best ads tend to come from those companies that have a culture worth celebrating. But in my opinion, those companies are in the minority. It may not be our duty to take on a battle of morality and greed, but it is certainly in our best interests. Companies don’t exist in a vacuum. They are part of the larger economy. And if that economy continues to cater to an ever-dwindling population of ‘haves’, we all lose.