Obsolescence Hurts

We all know Apple has brand evangelists like no other consumer goods company on earth. Which makes this poor guy’s cries all the more poignant, or pitiful. Take your pick.

Hello,
I purchased a new Powerbook three weeks ago. It was working fine until a few hours ago when you announced the new Intel-powered MacBook Pro at MacWorld and I started to cry. “Four to fives times faster,” I sobbed, “a built-in iSight, and a brighter, wider screen.”
My display, while not as bright or large as the new MacBook Pro display, illuminated my wet cheeks and red, swollen eyes as my tears rained down on the backlit keyboard. An acrid smell rose up from inside the smooth metal machine as my salty tears joined with the electronics, joyfully releasing the electrons from their assigned silicon pathways to freely arc into forbidden areas of the computer and elsewhere, including, somewhat painfully, my hands.
Is this covered under my warranty and if so, can you send me a new MacBook Pro as a replacement, please? Thank you for your time,
jason

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.