Obsolescence Hurts

We all know Apple has brand evangelists like no other consumer goods company on earth. Which makes this poor guy’s cries all the more poignant, or pitiful. Take your pick.

I purchased a new Powerbook three weeks ago. It was working fine until a few hours ago when you announced the new Intel-powered MacBook Pro at MacWorld and I started to cry. “Four to fives times faster,” I sobbed, “a built-in iSight, and a brighter, wider screen.”
My display, while not as bright or large as the new MacBook Pro display, illuminated my wet cheeks and red, swollen eyes as my tears rained down on the backlit keyboard. An acrid smell rose up from inside the smooth metal machine as my salty tears joined with the electronics, joyfully releasing the electrons from their assigned silicon pathways to freely arc into forbidden areas of the computer and elsewhere, including, somewhat painfully, my hands.
Is this covered under my warranty and if so, can you send me a new MacBook Pro as a replacement, please? Thank you for your time,

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Funny… I was just about to post the exact same thing. I feel Jason’s pain keenly and acutely. I believe it was three weeks to the day that I got my now-inferior-but-more-expensive piece of machinery.
    At least that crying will help me sleep tonight.

  2. Never buy a Mac BEFORE Macworld Expo. Serves both of ya right!

  3. I agree with Jim. I never even think of buying anything after August or around there. Too apt to end up like Jason, though I do feel badly for the guy.
    Hey Jason, you want to sell your old one?

  4. I too bought a new powerbook to replace a dying one. I didn’t cry, though. I turned beet red with rage.
    Is it wrong to hope everyone has problems with their new IntelMacBookProPlus so I can jump in next year when they bring out newer, more trouble-free ones?

  5. marc cardwell says:

    did any of you people not check around? there is simply too many sites out there that warned you of this possibility. your mac is not obsolete, it will be useful for many years to come. you mac is the end of a production line, where most of the bugs are worked out. the macbook is BOUND to have problems. grow up, quit whining about owning a beautiful laptop. sheesh.

  6. Three weeks new with Mac…
    Bought my Imac G5 after all sites said “buy it!”…
    I did-
    Now I feel obsolete.
    Am selling it. Back to PC.
    Good riddance!

  7. I agree with marc about having a product at the end of a line versus starting with a brand-spanking new first gen. Early adapter lust aside, there will be problems that aren’t fun to deal with. I remembering being so excited about getting a first-generation white iBook. The CD-ROM drive had to be replaced within a month, the power adapter cord barely stayed in, ever, the lid was flimsy, on and on. I got my Powerbook last May and I love it too much to be bothered with the extremely oddly named MacBook Pro for at least another…six months.

  8. Happy with IMac says:

    I understand that Apple cannot allow me to upgrade my machine for free. in fact I deliberatly bought my machine prior to the intel version since I didn’t want to be a beta tester.
    But Software?
    Wife bought me iLife on 23 DEC as a gift for my other machine since it was still running the 02 version.
    What ever happened to Apples 30 day upgrade policy?