Nutritional, Ethical and Environmental Information Needed

“It’s high-time that the humble barcode is recognized as a practical and cost-effective solution to consumers’ thirst for information.” -Sion Roberts, director of consumer industries and retail at EDS
Apparently, shopping carts are being fitted with computers that crunch data as you roll.
[via Reuters]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.