Nueva Serie Bilingüe de Guión Original

Telemundo’s bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI.

The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and nearly a dozen slideshows featuring high quality images of the production process.

“We partnered with Telemundo to help our client reach the youth bicultural Latino segment,” said Gustavo Razzetti, Chief Strategy and Engagement Officer at Grupo Gallegos, the agency of record for Valvoline. “Our RPM platform is a seamless integration of social media, digital, promotion and original content.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.