Nueva Serie Bilingüe de Guión Original

Telemundo’s bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI.

The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and nearly a dozen slideshows featuring high quality images of the production process.

“We partnered with Telemundo to help our client reach the youth bicultural Latino segment,” said Gustavo Razzetti, Chief Strategy and Engagement Officer at Grupo Gallegos, the agency of record for Valvoline. “Our RPM platform is a seamless integration of social media, digital, promotion and original content.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.