Nuclear Cities Are Funkytowns


“Energy. One Powerful Story” by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow.
The project took 10 months to complete and, no doubt, cost a pretty penny to produce. Which is too bad, because the results do not make me think, “Wow, I want a nuke to power my city!”
Oh well, let’s look at the “making of” featurette in French:

More production details that don’t make the spot better: The “Funkytown” theme you’re hearing was re-orchestrated by the London Symphonic Orchestra and recorded at Abbey Road Studios.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.