NPR Scores With Content Packaged for Download

According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge.
In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.