NPR Scores With Content Packaged for Download

According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge.
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In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.