NPR Scores With Content Packaged for Download

According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge.
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In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.