Nowhere Near The Gap

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Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company.
American Apparel

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. If they’re going to show employees in their ads, how come they don’t show the illegal aliens working in their factories in Los Angeles? What? They don’t employ illegals in Los Angeles? Hmmm.
    There’s an idea: A t-shirt with a green card pattern.

  2. You know, sometimes I think I post these things just for you, Clyde…and the rest of the xenophobes in our midst.

  3. Thanks for thinking of me on a daily basis, David. And a big, huge Merry Christmas to you too! Wonder if Santa has a carte verde?

  4. AA is doing a great job of branding thier unbranded clothes. in regards to the illegals in LA, I haven’t heard that, although I do know AA pays thier employees liveable wadges, not minimum wadge. they also offer great benefits including ESL classes. i think more corporations should follow suit.

  5. I think the ad is great. If you want to know more about them and their practices, you could read a little article I wrote about them :
    http://www.psfk.com/2004/08/american_appare.html

  6. I ordered several hundred dozen t-shirts from Duv Charney when I was producing my Natty Threads line. At that time his company was located in the Carolinas.
    He is a type like Michael Dell who started the business in his dorm room, and I would have to say is a pretty fair guy.
    Blunt but fair.
    Just from a positioning standpoint, I thint the “sweatshop free” niche is brilliant. But it’s not just a gimick his rags are very high quality.
    This is a case of the concept and the company bringing up the quality of the advertising, which I am quite sure is done largely in house and as inexpensively as possible.
    The really great thing is if you do it his way, you can use your girlfriends for models, and no in the wiser.

  7. I wouldn’t say no one is the wiser.