Nowhere Near The Gap

Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company.
American Apparel

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • clyde

    If they’re going to show employees in their ads, how come they don’t show the illegal aliens working in their factories in Los Angeles? What? They don’t employ illegals in Los Angeles? Hmmm.
    There’s an idea: A t-shirt with a green card pattern.

  • David Burn

    You know, sometimes I think I post these things just for you, Clyde…and the rest of the xenophobes in our midst.

  • clyde

    Thanks for thinking of me on a daily basis, David. And a big, huge Merry Christmas to you too! Wonder if Santa has a carte verde?

  • Scott

    AA is doing a great job of branding thier unbranded clothes. in regards to the illegals in LA, I haven’t heard that, although I do know AA pays thier employees liveable wadges, not minimum wadge. they also offer great benefits including ESL classes. i think more corporations should follow suit.

  • Piers Fawkes

    I think the ad is great. If you want to know more about them and their practices, you could read a little article I wrote about them :

  • Steve Jerman

    I ordered several hundred dozen t-shirts from Duv Charney when I was producing my Natty Threads line. At that time his company was located in the Carolinas.
    He is a type like Michael Dell who started the business in his dorm room, and I would have to say is a pretty fair guy.
    Blunt but fair.
    Just from a positioning standpoint, I thint the “sweatshop free” niche is brilliant. But it’s not just a gimick his rags are very high quality.
    This is a case of the concept and the company bringing up the quality of the advertising, which I am quite sure is done largely in house and as inexpensively as possible.
    The really great thing is if you do it his way, you can use your girlfriends for models, and no in the wiser.

  • David Burn

    I wouldn’t say no one is the wiser.