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Nowhere Near The Gap

December 21, 2004 By

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Copy for the ad above: Christina, former American Apparel retail employee. Recently quit. Still loves the company.
American Apparel

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Filed Under: Brands
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • clyde

    If they’re going to show employees in their ads, how come they don’t show the illegal aliens working in their factories in Los Angeles? What? They don’t employ illegals in Los Angeles? Hmmm.
    There’s an idea: A t-shirt with a green card pattern.

  • http://adpulp.com David Burn

    You know, sometimes I think I post these things just for you, Clyde…and the rest of the xenophobes in our midst.

  • clyde

    Thanks for thinking of me on a daily basis, David. And a big, huge Merry Christmas to you too! Wonder if Santa has a carte verde?

  • Scott

    AA is doing a great job of branding thier unbranded clothes. in regards to the illegals in LA, I haven’t heard that, although I do know AA pays thier employees liveable wadges, not minimum wadge. they also offer great benefits including ESL classes. i think more corporations should follow suit.

  • http://www.psfk.com/2004/08/american_appare.html Piers Fawkes

    I think the ad is great. If you want to know more about them and their practices, you could read a little article I wrote about them :
    http://www.psfk.com/2004/08/american_appare.html

  • http://www.stevejerman.com/blog.html Steve Jerman

    I ordered several hundred dozen t-shirts from Duv Charney when I was producing my Natty Threads line. At that time his company was located in the Carolinas.
    He is a type like Michael Dell who started the business in his dorm room, and I would have to say is a pretty fair guy.
    Blunt but fair.
    Just from a positioning standpoint, I thint the “sweatshop free” niche is brilliant. But it’s not just a gimick his rags are very high quality.
    This is a case of the concept and the company bringing up the quality of the advertising, which I am quite sure is done largely in house and as inexpensively as possible.
    The really great thing is if you do it his way, you can use your girlfriends for models, and no in the wiser.

  • http://adpulp.com David Burn

    I wouldn’t say no one is the wiser.