Now, Even Those With No Web Site Can Feel Warmth Of Google’s Glow

USA Today reports on Google’s attempt to reach small businesses with no web presence.

Internet search giant Google on Monday night began offering small businesses a free way to offer coupons online.
The initiative is aimed primarily at the millions of businesses that don’t currently advertise online, and offers them the ability to attract local customers with discounts or special deals.
“For small businesses, coupons help them build awareness of their products and services, and take advantage of the online medium in a way they haven’t,” says Shailesh Rao, Google’s director of local search.
Google dominates traditional Web searches, but it is in a tight race with Yahoo for local business searches.
Charlene Li, an analyst at market tracker Forrester Research, says local search is seen as the “holy grail” for Google and Yahoo because so much business is conducted near the home.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Businesses can now load their coupons into Google and have those coupons somewhat buried on Google’s site, only to be surfaced with paid search advertising (according to what I read into the announcement). Or they can load them into ZiXXo. ZiXXo then syndicates their coupons throughout the Internet, not just on Google. In fact, through ZiXXo’s API, that coupon can even be embedded right into yellow pages, search results, maps, blogs, online newspapers, everything. ZiXXo then provides a one-stop shop for managing that syndicated coupon. Vendors can even pause their coupon if they are too busy. With Google doing their own thing, you’ll soon see the other big guys jump on a highly syndicated solution, thereby out Googling Google.