Now You Too Can Be The Coca-Cola Kid

Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products.

According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on Coke bottles. Each name also has its own song on Coke’s Facebook page, and people with weird names will have a chance to customize their own cans at participating stores.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.