Now You Too Can Be The Coca-Cola Kid

Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products.

According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on Coke bottles. Each name also has its own song on Coke’s Facebook page, and people with weird names will have a chance to customize their own cans at participating stores.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://twitter.com/tomasacker Tom Asacker

    I’m pretty sure that Jones Soda’s patent covers at least part of that idea.