Burger King, where taste is king, would like to entice you with highlights from its morning menu — Arabica coffee for 25 cents and a Gouda Bacon Sandwich.
Charlie Hopper, a principal at Young & Laramore in Indianapolis, is a bit more critical. Writing on his blog, Selling Eating, he has this to say:
BK spots fail to engage. They’re like a big, sloppy, drunk that hugs you when you’re sober, and thinks they’re funny and lovable when in reality you can’t get away fast enough.
Of course, BK as a company fails to engage, at least with agency partners. They’re a classic speed dater, moving their pile of coins from one table to the next. Which is certainly their right, but great work takes trust and trust takes time.
Now, tell me more about coffee for a quarter.