I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV.
Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These songs aren’t throwaway jingles by any stretch. In fact, the songs are good enough to lead a viewer to want to learn more about the artists, and hopefully, garments made from cotton.
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