Nothing To Fear, But The Supermodel Herself

According to The Local, a commercial for Apoliva featuring Swedish supermodel Adina Fohlin has frightened over 100,000 Swedes into joining a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”).

The description of the Facebook group reads: “Those of us who have a TV and like to watch commercials/can’t be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It’s only a matter of time before it creeps into our dreams and terrorises us in our sleep.”
[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.