Nothing To Fear, But The Supermodel Herself

According to The Local, a commercial for Apoliva featuring Swedish supermodel Adina Fohlin has frightened over 100,000 Swedes into joining a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”).

The description of the Facebook group reads: “Those of us who have a TV and like to watch commercials/can’t be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It’s only a matter of time before it creeps into our dreams and terrorises us in our sleep.”
[via Adfreak]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.