Steve Hall started a prominent ad blog and a social network around that blog. Maybe he’ll start an agency too.
Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?!
Some of the interesting things he heard:
- Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic “Yes! Yes!” campaign was her work), that “only an orgasm could save this brand.”
- On hiring, Richard Kirshenbaum said, “I’ll take ‘smart and mean’ or ‘dumb and nice’ but I won’t take ‘dumb and mean.’”
- Zan Ng of Admerasia said, “Don’t rent space. The rent will kill you.”