Notable Words From Advertising Notables

Steve Hall started a prominent ad blog and a social network around that blog. Maybe he’ll start an agency too.
Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?!
Some of the interesting things he heard:

  • Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic “Yes! Yes!” campaign was her work), that “only an orgasm could save this brand.”
  • On hiring, Richard Kirshenbaum said, “I’ll take ‘smart and mean’ or ‘dumb and nice’ but I won’t take ‘dumb and mean.'”
  • Zan Ng of Admerasia said, “Don’t rent space. The rent will kill you.”
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.