Forbes Magazine and its competitors can’t simply sell to old white men in suits. Not if they want to grow revenue, that is. Yet, I question whether an ad that would be at home in Skateboarding is the way to go.
The ad from Merkley and Partners reads: No salary earning, old underpants wearing, billionaire on paper CEO. It’s a new game. Forbes.com
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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