Not Your Grandfather’s Financial Rag

Forbes Magazine and its competitors can’t simply sell to old white men in suits. Not if they want to grow revenue, that is. Yet, I question whether an ad that would be at home in Skateboarding is the way to go.
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The ad from Merkley and Partners reads: No salary earning, old underpants wearing, billionaire on paper CEO. It’s a new game. Forbes.com

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.