Not Your Grandfather’s Under Arm

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Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium:
“…with pizza, ‘everybody is happy to see it.’ Indeed, Americans eat more than 100 acres of pizza a day, according to the Web site Pizzaware.com, which has prepared a fact sheet on the ubiquitous pie. Plus, pizza is a favorite with the demographic long coveted by advertisers, the 18- to 34-year-olds. A large box is typically viewed by three to four people at a time. And particularly at bachelor households, pizza boxes tend to stick around for weeks.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.