Not Your Grandfather’s Under Arm

Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium:
“…with pizza, ‘everybody is happy to see it.’ Indeed, Americans eat more than 100 acres of pizza a day, according to the Web site, which has prepared a fact sheet on the ubiquitous pie. Plus, pizza is a favorite with the demographic long coveted by advertisers, the 18- to 34-year-olds. A large box is typically viewed by three to four people at a time. And particularly at bachelor households, pizza boxes tend to stick around for weeks.”

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.