Not Schlotzsky, Schlovsky

Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots?

No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency’s parent company.
According to The Wall Street Journal, the biographical film that credits its make-believe founder with inventing merchandising and product placement is a strategic statement about the agency’s content creation capabilities.
“This seems like a long way from what a media company traditionally has done,” says Mediaedge Chief Executive Charles Courtier. But “I don’t think anybody owns content development.”

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • rich wright

    It looks to me like Arthur Schlovsky are big fat liars.