Not Schlotzsky, Schlovsky

Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots?

No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency’s parent company.
According to The Wall Street Journal, the biographical film that credits its make-believe founder with inventing merchandising and product placement is a strategic statement about the agency’s content creation capabilities.
“This seems like a long way from what a media company traditionally has done,” says Mediaedge Chief Executive Charles Courtier. But “I don’t think anybody owns content development.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. rich wright says:

    It looks to me like Arthur Schlovsky are big fat liars.