Not Altoids, But Not Bad

Clara Williams, a Chicago-based jewelry boutique, has a new ad campaign care of Euro RSCG/Chicago. The Steffan Postaer-led team created the logo and advertising to reflect the upscale nature of the brand, while using tongue-in-cheek checkbox options to demonstrate the fun, versatile nature of the jewelry. Ads will run in Town & Country.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.