Not A Good Time To Be On A Car Account

The Bush administration’s economic stimulus package is far from enough to drive Americans into their local car and truck dealer.
June’s sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy.
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According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for fuel-efficient cars. Sales of Ford’s SUVs fell 55%, and its formerly top-selling truck line dropped 38%. Toyota sold about two-thirds fewer light trucks than it did a year earlier.
To help offset these declines, GM introduced zero-percent financing for 72 months on many 2008 models. Without this incentive, Toyota would have likely overcome GM in the market share department.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.