Northwest Cancels The In-Flight Pretzels

I didn’t travel this weekend, but I’m sure some of you did, so I hope you enjoyed those free in-flight snacks, because they might be disappearing.
According to this article, Northwest Airlines will stop offering free pretzels on its flights in coach class. America’s 6 major airlines have a tendency to quickly copy each other’s ideas, so this one might catch on.
The airline says no more pretzels will save the airline $2 million a year. Isn’t that a drop in the bucket in terms of operating costs? I think this is yet another sign of airlines’ sticking it to customers that have to put up with more and more crap every time they fly.
Flying is simply not a pleasant experience these days. Now, that’s not entirely the fault of the airlines, but for the sake of their individual brands, they need to make the best out of the part of the experience they do control. Yanking away the pretzels doesn’t help.
I’ve written about the airlines’ marketing problems before. And if I were at Northwest’s ad agency (I don’t even know what shop that is), I’d tell them that the money they’ll save won’t be worth the PR that makes the airline look cheap.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. NorthWest Airlines Drops The Free Snacks

    Beginning June 9, coach passengers who want anything other than soda will have to pay for it on Northwest Airlines. The airline waved goodbye to free meals in February and now they dropped the free pretzels. Commenting on this, Ad Pulp says,

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