North Uses Manual Business Cards For The Win

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I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW.
Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin and Rebecca then proceeded to show me how North does things a bit differently.
The front of the cards come in a variety of scenic Northwest images, but the back of the cards are all blank. Staffers at North simply pick a card (or cards) and then stamp their information on the back. Everyone has their own hand-stamper, while the cards themselves are just blanks.
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Rebecca pointed out that this method removes waste from the process. So, North staffers manage to say several things about themselves and their company when they hand out a card. Namely, that great design solves problems. Also, that North is crafty and thoughtful.
I also liked some of the ads I saw on the wall for North’s new client, Deschutes Brewing, but I walked away (literally) with these cards in my hands and the cards, like the people, made a positive impression.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.