Normal People Can Buy Allstate

Pemco Insurance is proving that insurance advertising doesn’t need to be so serious all the time.
Their site We’re a Lot Like You provides “a helpful guide to the people of the Northwest.” Because “the people of the Northwest deserve an insurance company as different as they are.”
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Some of the profiles include:
-Smug Hybrid Driver
-White-Bearded Bainbridge Architect
-Obsessive Compulsive Recycler
-Accidental Tech Millionaire
-Sandals and Socks Guy
and many more…

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.