Normal People Can Buy Allstate

Pemco Insurance is proving that insurance advertising doesn’t need to be so serious all the time.
Their site We’re a Lot Like You provides “a helpful guide to the people of the Northwest.” Because “the people of the Northwest deserve an insurance company as different as they are.”
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Some of the profiles include:
-Smug Hybrid Driver
-White-Bearded Bainbridge Architect
-Obsessive Compulsive Recycler
-Accidental Tech Millionaire
-Sandals and Socks Guy
and many more…

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.