Nordstrom.com Clicking Video, Mobile And Social Boxes

Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store.
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Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends.
Executive Vice President Jamie Nordstrom, who oversees the company’s direct division, believes the Internet is changing people’s definition of customer service. “When I was growing up selling shoes, customer service meant walking a bag around the counter to a customer and maybe helping a customer to a car,” he said.
While those things remain important, he said, today’s 20-something customer might think of service in terms of “access to information, or interacting with Nordstrom and friends via Facebook.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.