Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook.
According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail!
The new experiment showcases the most popular “pinned” items from the retailer at 13 stores across the country.
Bryan Galipeau, social media manager at Nordstrom, described Pinterest as the “world’s biggest wish list” — making it a desirable place for Nordstrom to mine customer intent.
In addition to the in-store efforts, the company this week also set up a new section on its Web site that features the most pinned items.