Nordies Displays What’s “Popular on Pinterest” In-Store

Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook.

According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail!

pinterest-nordstrom

The new experiment showcases the most popular “pinned” items from the retailer at 13 stores across the country.

Bryan Galipeau, social media manager at Nordstrom, described Pinterest as the “world’s biggest wish list” — making it a desirable place for Nordstrom to mine customer intent.

In addition to the in-store efforts, the company this week also set up a new section on its Web site that features the most pinned items.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.