No Vendor

Gracenet founder, Sylvia Paull, knows how to say no to a client.
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I like to help make strategy, not be told what I’m supposed to do as part of someone else’s strategy, especially when people don’t know what they are doing and think they do.
I’ve had many startup guys come to me with some great technology they have developed or are developing and want me to do PR. “Who is going to use it? For what?” I ask. And if they can’t convince me to want to use it, how could I convince the media that this is a company worth writing about?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.