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No Smoking? No Problem — Nicotine Delivery Devices Shape Shift To Fit Today’s Regulated Environments

April 5, 2010 By Leave a Comment

60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look…

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The fact that Camel uses the tagline “Break Free” in its advertising is an eye opener. As a copywriter, there’s something to admire in the line, but it’s also an indication of just how bold the brand is in its quest to replace lost revenue.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.