60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look…
Watch CBS News Videos Online
The fact that Camel uses the tagline “Break Free” in its advertising is an eye opener. As a copywriter, there’s something to admire in the line, but it’s also an indication of just how bold the brand is in its quest to replace lost revenue.
