No Smoking? No Problem — Nicotine Delivery Devices Shape Shift To Fit Today’s Regulated Environments

60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look…

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The fact that Camel uses the tagline “Break Free” in its advertising is an eye opener. As a copywriter, there’s something to admire in the line, but it’s also an indication of just how bold the brand is in its quest to replace lost revenue.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.