No Smoking? No Problem — Nicotine Delivery Devices Shape Shift To Fit Today’s Regulated Environments

60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look…

Watch CBS News Videos Online
The fact that Camel uses the tagline “Break Free” in its advertising is an eye opener. As a copywriter, there’s something to admire in the line, but it’s also an indication of just how bold the brand is in its quest to replace lost revenue.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.