No One’s Asking For Contextual Ads, But People Do Ask, And Pay For, The Help They Need

Writer, traveler and entrepreneur, Chris Guillebeau, doesn’t like AdSense, the Google product that lets publishers place ads on their site in return for a trickle of change.
Here’s a passage from his free PDF download, “279 Nights to Overnight Success”:
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Guillebeau doesn’t run ads on his site, instead he sells Unconventional Guides in eBook form. One of his guides, “Empire Building Kit,” offers to show buyers how to build a successful lifestyle business in one year. Prices range from $149 up to $449 for kits that include case studies, videos, checklists, etc.
Guillebeau also sells travel guides, and advice on how to work for yourself, how to make it as a freelancer, how to use social media as a force for good, and how to make money as an artist.
In “279 Nights to Overnight Success,” Guillebeau advises Web publishers to ask their audience what they need help with. For instance, what can I, David Burn, do for you? Can I introduce you to someone, help you find a job, or provide resources that will help you do your job?
Guillebeau’s point is serve your audience’s real needs and good things will happen.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.