No Need


In 2005, the pharmaceutical industry spent more than $4 billion on direct-to-consumer advertising.
But according to a study out today from Harvard Medical School researchers, the ads have no impact on sales.
So, can we let the doctors prescribe the pills? And how about passing the money saved on advertising back to the consumer? I know it’s a lot to ask.
[via Marketplace]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.