No Need


In 2005, the pharmaceutical industry spent more than $4 billion on direct-to-consumer advertising.
But according to a study out today from Harvard Medical School researchers, the ads have no impact on sales.
So, can we let the doctors prescribe the pills? And how about passing the money saved on advertising back to the consumer? I know it’s a lot to ask.
[via Marketplace]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.