No Matter How Outrageous The Product Love, When It’s Bacon, It’s Real

Maple Leaf’s Republic of Bacon from Toronto’s john st. is proof that a commodity product need not be advertised as such.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.