No Break From The Corporate Come On

In a disturbing, but typical move, corporate America is shoving its wares in the face of drunken college students on break from their northern campuses.
According to USA TODAY:

Companies such as Coca-Cola, Unilever and Paramount Pictures have stamped ads on hotel room staples, from pillow cases and shower curtains to room card keys and door-knob signs. They’ve wrapped hotel elevators with oversized ads and are handing out product samples poolside.
Marketers including these will spend about $75 million to market their wares to an estimated 1.5 million students during the annual spring rite.

Run students run.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. College students?
    Dave, high school students go on spring break nowadays. The back forty don’t need to be plowed anymore. Watch out or the old gray mare may pack up for the coast, too.

  2. David (sorry about the name slip)
    and the minute that mare asks specifically for a brand over just some plain old oats in a field. I think we might really have reason to pause.