In a disturbing, but typical move, corporate America is shoving its wares in the face of drunken college students on break from their northern campuses.
According to USA TODAY:
Companies such as Coca-Cola, Unilever and Paramount Pictures have stamped ads on hotel room staples, from pillow cases and shower curtains to room card keys and door-knob signs. They’ve wrapped hotel elevators with oversized ads and are handing out product samples poolside.
Marketers including these will spend about $75 million to market their wares to an estimated 1.5 million students during the annual spring rite.
Run students run.