No Bombs On These Dots

Digitas just completed the first acquisition in its 24-year history, the $160 million stock-for-stock purchase of Modem Media.
Starting with the open of the market on Monday, the combined company will be listed on the Nasdaq under the symbol DTAS, and Modem shares (MMPT) will cease to be traded.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.