No Wallet Required, Just An Expensive Smart Phone

Square, the other company from Twitter co-founder Jack Dorsey, is working hard to make offline payments easy. And as Dorsey reminds in this piece from Fortune, 94% of all transactions happen offline.

I have to admit that I am slow to adopt certain technologies. I don’t have a tablet, for instance. So, I’m looking at this CardCase functionality from Square and asking, “Is this actually easier than paying with cash?” Because it doesn’t appear to be easier. What’s your take?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Anonymous says:

    Seems a little too complicated to me. “Put it on Jack?” Like, how do you prove who you are? Do you still need to pull something out of you pocket? NFC seems more logical. We’re all always holding our phones anyway.