No Place Is Safe From Corporatization

SnapDeal.com, a Groupon-like company in India, brought fresh water to an Indian village in the form of 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water.

According to Mashable, the villagers were so grateful for the SnapDeal.com-branded pumps distributed throughout the city, they decided to change the name of their village, formerly known as Shiv Nagar (named after the Hindu god Shiva), to SnapDeal.com Nagar.

Let’s assume the villagers and the company have nothing but the best intentions. That doesn’t address the need to brand the water pumps in an impoverished community with few computers and even fewer coupons.

The company could have made the investment, installed unbranded pumps and declined the town’s offer to change it’s name. But then we wouldn’t be running the story, would we?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Abc

    good postings