No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup

Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today.

The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, Ray Ban’s sunglasses catcher, and most recently, NestlĂ©’s Shawn Johnson backflipping over a speeding bobsled. The approach can seem tired, but people love debating whether stuff like this is real and wondering how it was done.

Ah, the power of the editing suite…

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. The real question is how’d the get thru the shoot without punching that lady in the face?

  2. Jumping from bridge or jumping the shark?