Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today.
The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, Ray Ban’s sunglasses catcher, and most recently, Nestlé’s Shawn Johnson backflipping over a speeding bobsled. The approach can seem tired, but people love debating whether stuff like this is real and wondering how it was done.
Ah, the power of the editing suite…
