No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup

Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today.

The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike’s “Touch of Gold” and includes such gems as Marc Ecko’s “Still Free,” Nike’s Kobe Bryant jumps a car, Ray Ban’s sunglasses catcher, and most recently, NestlĂ©’s Shawn Johnson backflipping over a speeding bobsled. The approach can seem tired, but people love debating whether stuff like this is real and wondering how it was done.

Ah, the power of the editing suite…

About David Burn


  1. The real question is how’d the get thru the shoot without punching that lady in the face?

  2. Jumping from bridge or jumping the shark?