Ninja Says Download IE8

The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas.

Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft’s Internet Explorer. Internet Explorer has always been the ‘window to the web’ and it’s getting even better with Internet Explorer 8.”
I’m on a Mac, so I wouldn’t know. But I’d love to see a screen grab of AdPulp in IE8.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I remember when i thought the internet was going to be about SOAR. (developed 16 years ago)
    Funny SOAR is not even written up in wikipedia nor any of that mentioned here either. Well at least my 1978 salesmanship 101 presentation about banking and recipes was half right. Imagine that we had left banking out of this thing called the internet. where would we be?