Nine West And Nashville Sing Harmony Together

I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record.
According to BrandWeek, retailer Nine West has those connections in the entertainment industry.

The winner of the brand’s new “Vintage America Voices Contest,” will receive the opportunity to record and release a single through Sony/ATV Music Publishing’s in-house label, Hickory Records.
Fans of Miranda Lee Richards, (who appears in the video above), can download a free song at NineWest.com.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.