Nine West And Nashville Sing Harmony Together

I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record.
According to BrandWeek, retailer Nine West has those connections in the entertainment industry.

The winner of the brand’s new “Vintage America Voices Contest,” will receive the opportunity to record and release a single through Sony/ATV Music Publishing’s in-house label, Hickory Records.
Fans of Miranda Lee Richards, (who appears in the video above), can download a free song at NineWest.com.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.