A Peek Behind Nike’s Product Development Curtain

Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs.

His takeaway is that brands have an opportunity to think like and act like media companies today.
As a Content Director working on behalf of brands, I couldn’t agree more.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.