Nike’s Going To Kick Down Some Digital Doors With, Or Without, W+K

Nike appears three times in this year’s Communication Arts Interactive annual.
nike_skatebording.jpg
Odopod won for their Nike Skateboarding site. One of the judges, Michael Lebowitz of Big Spaceship calls the site “One of my favorite projects of the year. Feels like the future of editorial. It’s not a translation, but a reinvention that stays true to the medium.”
R/GA won for Nike Zoom Mobile and for NikeiD Studio.
No Wieden + Kennedy anywhere to be found. Hmmmmmmm…

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.