Nike’s Going To Kick Down Some Digital Doors With, Or Without, W+K

Nike appears three times in this year’s Communication Arts Interactive annual.
nike_skatebording.jpg
Odopod won for their Nike Skateboarding site. One of the judges, Michael Lebowitz of Big Spaceship calls the site “One of my favorite projects of the year. Feels like the future of editorial. It’s not a translation, but a reinvention that stays true to the medium.”
R/GA won for Nike Zoom Mobile and for NikeiD Studio.
No Wieden + Kennedy anywhere to be found. Hmmmmmmm…

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.