Nike’s Going To Kick Down Some Digital Doors With, Or Without, W+K

Nike appears three times in this year’s Communication Arts Interactive annual.
Odopod won for their Nike Skateboarding site. One of the judges, Michael Lebowitz of Big Spaceship calls the site “One of my favorite projects of the year. Feels like the future of editorial. It’s not a translation, but a reinvention that stays true to the medium.”
R/GA won for Nike Zoom Mobile and for NikeiD Studio.
No Wieden + Kennedy anywhere to be found. Hmmmmmmm…

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.