Nike’s Going To Kick Down Some Digital Doors With, Or Without, W+K

Nike appears three times in this year’s Communication Arts Interactive annual.
nike_skatebording.jpg
Odopod won for their Nike Skateboarding site. One of the judges, Michael Lebowitz of Big Spaceship calls the site “One of my favorite projects of the year. Feels like the future of editorial. It’s not a translation, but a reinvention that stays true to the medium.”
R/GA won for Nike Zoom Mobile and for NikeiD Studio.
No Wieden + Kennedy anywhere to be found. Hmmmmmmm…

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.