Nike Sticks Its Neck Out

The CEO of S.C. Johnson in Racine, WI–one of the world’s largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc–is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) in favor of this marathon runner from outside his cultish organization.
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Nike execs, deeply enamored with their brand, have been known to brandish their swoosh tattoos to prove their loyalty. My advise to Mr. Perez…put it where everyone can see, like Iverson and Puffy, on your neck.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.