Nike Loves Strong Women, Strong Women Buy Gear

Adweek is showcasing the McKinney-produced Nike film shown above.
The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It’s a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It’s the second year in a rown the two have teamed up in a global search for sports programs that help create social change.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.