Nike + Google = World Branding Domination

From BusinessWeek:

Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. went live late last week and will soon be running in 140 countries and 14 languages. is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access Nike content related to its sponsored athletes such as Brazilian superstar Ronaldino or U.S. soccer prodigy Freddy Adu, according to Nike officials who confirmed the new initiative. Google officials did not return calls.
Following the raging popularity of such sites as and in Brazil, Nike executives approached Google with the idea of creating a social-networking site revolving around the world’s most popular sport: soccer.

Wow. 140 countries and 14 languages? Will we see a virtual soccer riot? And what would Nike do if Neo-Nazi’s and hooligans get on the site?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Have a look at It appears your question has been answered.
    The site is down. It has a Referee holding up a red card with the “Under Maintenance” headline.
    and the message below.
    “We are sorry, but the hooligans appear to be running wild on Please visit again soon; we’ll have order restored as soon as possible.”