Night Brights Coming To A Neighborhood Near You

According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible.
digital_billboard_blight.jpg
“When the sun goes down, you can’t ignore it,” Mark Legan says, gesturing from his living room toward the giant television billboard that recently went up a half block away on Santa Monica Boulevard.
“All this illumination comes into the house. My 7-year-old, when she sits at the dining room table, is forced to watch these ads. It’s just not right.”
Of the 450,000 billboards around the country, about 500 are digital, all erected within the past two years or so. Hundreds more are planned to go up later this year and in 2008, according to the Outdoor Advertising Association of America, the industry’s Washington lobby group.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.brainsonfire.com/blog Spike Jones

    Billboards are the scourge of the earth. So what does that make digital billboards? We have one in a busy shopping area in town and I hate it. Personally I think all billboards should be torn down. They are an eyesore and a huge intrusion.
    Signs, signs, everywhere are signs…
    And that’s all I have to say about that.

  • treehugger

    Spike,
    Word. Not to mention the ecological disasters. Among them, light pollution and totally screwing with nocturnal ecosystems. Flipping ridiculous. Tear ‘em all down.

  • jason

    I think they are wonderful! You can’t advertise on radio or TV anymore because viewership numbers are silly. The digital boards are clean modern and give advertisers an oppertunity to reach potential customers. I say make all boards digital!

  • Anti Ad

    I say take them down. I wonder what a firearm would do to them. Say a 22, or perhaps a pellet gun.
    Rather than waiting for law makers to remove them, do it your selves. Granted it would involve breaking the law, but it would get them taken down down quicker.
    I imagine that those digital boards are not cheap. If people kept damaging them, they might decide not to bother repairing/replacing them.