Niche Marketer Wants To Appeal To Broader Base

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New York Magazine asked Miuccia Prada some questions. Here’s one:

Q. What is it about your brand that attracts people?
A. [Sighs] Yes, it’s difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. It’s just the name—who cares what you do. The two exist together. And when you do things now, you have to do things that people like instantly, so it connects. So you can have a more sophisticated customer and some other who gets the superficial impression. Personally, I’m much more interested in doing things that people all over the world are interested in, instead of only a few sophisticated things for a small group.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

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