Nice Subtext

subtextway.jpg
Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://oakhazelnut.com Amber Case

    Finally! This has been wanted for a very long time…

  • http://Bathblogger.blogspot.com Bathblogger.blogspot.com

    it’s just what we all needed. Thank you Obama!

  • http://www.thebrandbubble.com/blog John Gerzema

    Texting is a language young people speak, but speedy service and eliminating long lines during a jam packed lunch hour is something that all consumers speak. This is a great example of a brand recognizing the full extent of the consumer experience and the various inputs that can enhance that experience. This is also fantastic as it is a simple tactic to test, iterate and scope, which is what the best brands are doing, using tactics as strategy.

  • Ad Person

    I like texting!