Nice Subtext

Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.


  1. Finally! This has been wanted for a very long time…

  2. it’s just what we all needed. Thank you Obama!

  3. Texting is a language young people speak, but speedy service and eliminating long lines during a jam packed lunch hour is something that all consumers speak. This is a great example of a brand recognizing the full extent of the consumer experience and the various inputs that can enhance that experience. This is also fantastic as it is a simple tactic to test, iterate and scope, which is what the best brands are doing, using tactics as strategy.

  4. I like texting!