Nice Subtext

Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Amber Case

    Finally! This has been wanted for a very long time…


    it’s just what we all needed. Thank you Obama!

  • John Gerzema

    Texting is a language young people speak, but speedy service and eliminating long lines during a jam packed lunch hour is something that all consumers speak. This is a great example of a brand recognizing the full extent of the consumer experience and the various inputs that can enhance that experience. This is also fantastic as it is a simple tactic to test, iterate and scope, which is what the best brands are doing, using tactics as strategy.

  • Ad Person

    I like texting!