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Nice Subtext

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Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.