Nice Subtext

January 25, 2009 By David Burn 4 Comments

Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

Filed Under: Texting

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://oakhazelnut.com Amber Case

Finally! This has been wanted for a very long time…
http://Bathblogger.blogspot.com Bathblogger.blogspot.com

it’s just what we all needed. Thank you Obama!
http://www.thebrandbubble.com/blog John Gerzema

Texting is a language young people speak, but speedy service and eliminating long lines during a jam packed lunch hour is something that all consumers speak. This is a great example of a brand recognizing the full extent of the consumer experience and the various inputs that can enhance that experience. This is also fantastic as it is a simple tactic to test, iterate and scope, which is what the best brands are doing, using tactics as strategy.
Ad Person

I like texting!