Nice Package

CNN has caught on to the latest in a long line of culture jamming tactics. This one is called shopdropping, a term that refers the act of covertly placing merchandise on display in a store, or reverse shoplifting. For example, shopdroppers place canned goods that have been repackaged with more artistic labels (complete with barcodes) on a grocer’s shelf for purchase.
shopdrop.jpg
While the name is new, the concept has been in practice by activist “guerilla art” groups for some time. Since 1989, the Barbie Liberation Organization has been tackling what it sees as sexism among children’s toys; the group swapped the voice hardware of Barbies with those in GI Joe dolls and replaced the products on store shelves. Shoppers expecting to push a button on Barbie’s back and be greeted with the doll’s familiar bubbly voice instead heard a masculine voice bellowing, “Vengeance is mine!” while unsuspecting G.I. Joe owners were greeted with a chirpy feminine voice proclaiming, “I love shopping!”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

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    The latest craze: Shopdropping – the Art of leaving repackaged goods on store shelves

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