Next Up: Think It And A Blogging Service Will Capture It

Posterous is a new blogging service that has taken the “Simplify” process to its ultimate conclusion, and given email a much needed boost in the process.
Interactive agency Big Spaceship is on board, and Newsweek is writing about it.

The new kid on the block is Posterous, which made its debut last week and is already making Tumblr seem archaic by bypassing the need to go to a Web site to write a post—or even embed a video. On Posterous, users start an account and publish new posts entirely via e-mail. All you need to do to launch a new blog—and update it—is send an e-mail to In its first week 6,000 bloggers registered with Posterous, according to cofounder Sachin Agarwal.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Definitely a neat concept. I look forward to seeing more reviews on this topic.

  2. Sigh -I’m such a self-centered neurotic I thought “Posterous” was some new way of poking at me. Fortunately, folks have plenty of ways to do that without an email blogging tool!

  3. Interesting concept, though I personally don’t see much need for it. I mean I tend to write longer posts in Word anyway, and so whether I cut and paste them to Blogger or to an email seems like a coin toss.
    If I’m already at the computer, opening up Firefox doesn’t seem any more complex than opening up Apple Mail.
    And I get to see what the final product looks like.

  4. Seems interesting……..Lets see if it gets it pie of success.

  5. Very interesting. Thanks for the info. Anything to make the process simpler is welcomed.