Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don’t know what tough times are. There’s no famine or plague, no domestic holocaust.
David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is a microsite he created to remind people that while times are tough, they’re not bubonic plague tough.
In 1665, Newton had to leave Cambridge because of the plague and sequester on his family’s farm. It was there (and then) he discovered the force of gravity and invented calculus to describe it.
The series of sketches displayed on the site were first published as small 16-page booklet which Y&L used as a new business tool.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.