Newspaper Success Put Up In Lights

The Return of the Flying Pigs, “a story only the Philadelphia Inquirer could tell,” is now showing in the City of Brotherly Love.
It’s a tale of an ad man transformed into a newspaper man, and making a go of it against a strong tide pulling papers out to sea.
“The industry needs to proudly assert itself and talk about its strengths,” Brian P. Tierney, chief executive of Philadelphia Media Holdings said, and it should be done “in a kind of fun way that puts a smile on people’s faces.”
[via The New York Times]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.