Here’s another entry in the dinosaur chronicles. According to the New York Times, many newspaper execs are totally clueless about where their classified revenue is going.
Surprisingly, the momentum of this online alternative with virtually free offerings had not drawn much attention as recently as last fall, when Creative Intelligence, a consulting firm based in Altamonte Springs, Fla., surveyed the newspaper industry. It discovered that many executives were unaware of the arrival of Craigslist in their own cities. Nor were all aware that aside from a sliver, ads on Craigslist were available free.