News Print Is Out, But Custom Printing Is In

Digital delivery has changed the music business, but true fans want collectibles. Now more than ever. Hence, the need to produce a special “package” and offer it in tandem with whatever digital downloads are made available. Fans want both the instant gratification of a download and the follow up physical object.

Arcade Fire Miroir Noir Deluxe DVD Unboxing from ian rogers on Vimeo.
[via Topspin Media]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.