News Print Is Out, But Custom Printing Is In

Digital delivery has changed the music business, but true fans want collectibles. Now more than ever. Hence, the need to produce a special “package” and offer it in tandem with whatever digital downloads are made available. Fans want both the instant gratification of a download and the follow up physical object.

Arcade Fire Miroir Noir Deluxe DVD Unboxing from ian rogers on Vimeo.
[via Topspin Media]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.