News Copy Is News Copy, Not Ad Copy

Dennis Ryerson of the Indy Star doesn’t like to see newspaper copy used in political ads. He believes there’s an implied endoresement there that doesn’t exist, so it’s misleading.

Newspapers such as The Star have worked hard to remain an independent voice, not tied to any special interest. It’s hard to convince some people of that when our words are picked up and used in partisan campaigns.

It is an unsavory practice.
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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.