News Copy Is News Copy, Not Ad Copy

Dennis Ryerson of the Indy Star doesn’t like to see newspaper copy used in political ads. He believes there’s an implied endoresement there that doesn’t exist, so it’s misleading.

Newspapers such as The Star have worked hard to remain an independent voice, not tied to any special interest. It’s hard to convince some people of that when our words are picked up and used in partisan campaigns.

It is an unsavory practice.
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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.